Promises of More Patients: Uncertainties of the Affordable Care Act
It is almost a certainty that patient care volumes will increase after the complete rollout of the Affordable Care Act. Already, health systems are seeing a new level of demand that is burdening...
View ArticleUsing S.M.A.R.T. Goals to Identify Marketing Initiatives
For those who have managed marketing initiatives, setting clear and measurable goals seems to be a fairly understandable and obvious theory. However, being able to objectively set goals is difficult...
View ArticleCVS Health Rebranding – What Can Providers Do to Counter?
I have been reading about the rebranding of CVS Caremark Corp. to their new branded name CVS Health. CVS rolled out a new brand along with the announcement that they are removing tobacco products from...
View ArticleNon-Profit Hospital Tax Exemptions Being Questioned
National Public Radio recently reported the suspected abuses of nonprofit hospitals that sue and garnish the wages of low income, uninsured or underinsured patients. As a result of these reports,...
View ArticleThe Power of Information
Within the past month I have had a couple of occasions to seek healthcare services. First, while travelling with two colleagues to a client site, I was involved in a head-on collision at highway speeds...
View ArticleWhat JiffyLube Can Teach Healthcare Organizations
While getting the oil changed on my car the other day, I thought about how much the experience has changed since I was a kid. In the seventies, my Dad would always take our cars to “his” mechanic for...
View ArticleHow Hospital Marketers Can Leverage Giving Tuesday
You’re probably familiar with Black Friday and Cyber Monday, but do you know that there’s a movement that’s gaining popularity for non-profits called Giving Tuesday? An organization out of New York...
View ArticlePromises of More Patients: Uncertainties of the Affordable Care Act
It is almost a certainty that patient care volumes will increase after the complete rollout of the Affordable Care Act. Already, health systems are seeing a new level of demand that is burdening...
View ArticleUsing S.M.A.R.T. Goals to Identify Marketing Initiatives
For those who have managed marketing initiatives, setting clear and measurable goals seems to be a fairly understandable and obvious theory. However, being able to objectively set goals is difficult...
View ArticleCVS Health Rebranding – What Can Providers Do to Counter?
I have been reading about the rebranding of CVS Caremark Corp. to their new branded name CVS Health. CVS rolled out a new brand along with the announcement that they are removing tobacco products from...
View ArticleNon-Profit Hospital Tax Exemptions Being Questioned
National Public Radio recently reported the suspected abuses of nonprofit hospitals that sue and garnish the wages of low income, uninsured or underinsured patients. As a result of these reports,...
View ArticleThe Power of Information
Within the past month I have had a couple of occasions to seek healthcare services. First, while travelling with two colleagues to a client site, I was involved in a head-on collision at highway speeds...
View ArticleWhat JiffyLube Can Teach Healthcare Organizations
While getting the oil changed on my car the other day, I thought about how much the experience has changed since I was a kid. In the seventies, my Dad would always take our cars to “his” mechanic for...
View ArticleHow Hospital Marketers Can Leverage Giving Tuesday
You’re probably familiar with Black Friday and Cyber Monday, but do you know that there’s a movement that’s gaining popularity for non-profits called Giving Tuesday? An organization out of New York...
View ArticlePromises of More Patients: Uncertainties of the Affordable Care Act
It is almost a certainty that patient care volumes will increase after the complete rollout of the Affordable Care Act. Already, health systems are seeing a new level of demand that is burdening...
View ArticleUsing S.M.A.R.T. Goals to Identify Marketing Initiatives
For those who have managed marketing initiatives, setting clear and measurable goals seems to be a fairly understandable and obvious theory. However, being able to objectively set goals is difficult...
View ArticleCVS Health Rebranding – What Can Providers Do to Counter?
I have been reading about the rebranding of CVS Caremark Corp. to their new branded name CVS Health. CVS rolled out a new brand along with the announcement that they are removing tobacco products from...
View ArticleNon-Profit Hospital Tax Exemptions Being Questioned
National Public Radio recently reported the suspected abuses of nonprofit hospitals that sue and garnish the wages of low income, uninsured or underinsured patients. As a result of these reports,...
View ArticleThe Power of Information
Within the past month I have had a couple of occasions to seek healthcare services. First, while travelling with two colleagues to a client site, I was involved in a head-on collision at highway speeds...
View ArticleWhat JiffyLube Can Teach Healthcare Organizations
While getting the oil changed on my car the other day, I thought about how much the experience has changed since I was a kid. In the seventies, my Dad would always take our cars to “his” mechanic for...
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